An absolutely haunting public service announcement about the dangers of texting while driving launched last week. "U drive. U text. U pay" is the theme, reports AdWeek.
There's even a hashtag: #justdrive.
The spot — paid for by The Tombras Group for the National Highway Traffic Safety Administration — is far from happy go lucky and cute.
What starts out as a fun car ride with friends:
PSA 1
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Takes a turn for the worse when the driver casually takes out her phone to reply to a text and misses a stop sign:
PSA 2
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What happens next might take your breath away. 
The car is T-boned by an oncoming truck and everything whips into slow motion. It's horrible:
PSA 3
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The car flips and flips, landing with a thud.
The truck that hit them is nowhere to be seen. It's eerie:
PSA 4
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At the end of the ad, an officer appears, noting that if he had seen her texting, he would have pulled her over and ticketed her — and then maybe she'd still be alive.
AdWeek notes that distraction.gov found "more than 70 percent of teens and young adults have sent or read a text while driving. The campaign aims to get teen drivers to take a pledge to refrain from texting and driving, as well as give them the tools to help raise awareness."