Monday, April 07, 2014
Graphic 'Don't Text And Drive' Ad Will Leave You With Goosebumps
An absolutely haunting public service announcement about the dangers of texting while driving launched last week. "U drive. U text. U pay" is the theme, reports AdWeek.
There's even a hashtag: #justdrive.
The spot — paid for by The Tombras Group for the National Highway Traffic Safety Administration — is far from happy go lucky and cute.
What starts out as a fun car ride with friends:
Takes a turn for the worse when the driver casually takes out her phone to reply to a text and misses a stop sign:
What happens next might take your breath away.
The car is T-boned by an oncoming truck and everything whips into slow motion. It's horrible:
The car flips and flips, landing with a thud.
The truck that hit them is nowhere to be seen. It's eerie:
At the end of the ad, an officer appears, noting that if he had seen her texting, he would have pulled her over and ticketed her — and then maybe she'd still be alive.
AdWeek notes that distraction.gov found "more than 70 percent of teens and young adults have sent or read a text while driving. The campaign aims to get teen drivers to take a pledge to refrain from texting and driving, as well as give them the tools to help raise awareness."