Lessons not learned: UK govt. and industry to mount massive spin campaign to promote smart grids

Lessons not learned: UK govt. and industry to mount massive spin campaign to promote smart grids

Contrary to the claim below that the British energy industry has “learned from mistakes in the USA and Australia” just the opposite is true. What about the many reports on health effects coming from Australia and the U.S. Absolutely nothing is mentioned below. Its all about “lifestyle changes” with part of the spin using cartoon characters Gaz and Leccy spreading the supposed benefits of smart meters. Perhaps appropriately like to the cartoon character Joe Camel featured in those old cigarette commercials.

Wouldn’t it be nice if the money was instead spent on investigating those health effects? A bit like believing in the Easter Bunny…..

I recommend downloading the report mentioned at the end of the article.

Don

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From Smart Grid Australia

UK Energy industry unveils £85m plan to tout smart meter benefits
Having learned from mistakes in the USA and Australia, the British energy industry has joined forces for a nationwide campaign that seeks to rally support for smart meters by touting the devices as a platform for future lifestyle changes in households. Cartoon versions of gas and electricity (Gaz and Leccy) will star in ads nationwide later this month.

Smart Energy GB, an organisation set up by the Government and funded by energy companies, has just launched the first phase of the £85 seven-year marketing plan. It was first revealed in March and the campaign will play a key role in the Government’s £11bn plan to install the devices in every home by 2020.

SNIP

Read the post here.